Business A-Level
market mapping
What market mapping means in Business A-Level, as defined for AQA.
Definition of market mapping
Check what you remember
Read the wording for your board, then hide it and explain market mapping in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Plotting rivals on two key attributes to visualise positioning and help identify gaps in the market.
Topics that use market mapping
Related terms
- bases of division
- precision against volume
- brand position
- choosing a group to serve
- mass marketing
- niche marketing
- positioning
Using market mapping in the exam
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