Business A-Level

choosing a group to serve

What choosing a group to serve means in Business A-Level, as defined for AQA.

Definition of choosing a group to serve

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Read the wording for your board, then hide it and explain choosing a group to serve in your own words. Rough notes are fine. This is a self-check, with no mark or grade.

Reference: AQA

Selecting one or more of the groups identified so that the firm is not trying to be everything to everybody.

AQA · Making marketing decisions: segmentation, targeting, positioning

Topics that use choosing a group to serve

Making marketing decisions: segmentation, targeting, positioning (AQA A-Level)

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Using choosing a group to serve in the exam

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