Business A-Level
positioning
What positioning means in Business A-Level, as defined for AQA.
Definition of positioning
Check what you remember
Read the wording for your board, then hide it and explain positioning in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Creating a distinct brand identity in the minds of a chosen consumer group.
Topics that use positioning
Related terms
- bases of division
- precision against volume
- brand position
- choosing a group to serve
- market mapping
- mass marketing
- niche marketing
Using positioning in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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