Business A-Level
influences on the marketing mix
What influences on the marketing mix means in Business A-Level, as defined for AQA.
Definition of influences on the marketing mix
Check what you remember
Read the wording for your board, then hide it and explain influences on the marketing mix in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Rising costs, new competitors or changing consumer incomes force businesses to adapt the marketing mix, which is dynamic.
Topics that use influences on the marketing mix
- Making marketing decisions: using the marketing mix (AQA A-Level)
Related terms
- brand
- channel conflict
- contribution per unit
- customer data
- digital marketing
- goods vs services marketing
- industrial vs consumer marketing
- interrelatedness of business functions
Using influences on the marketing mix in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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