Business A-Level
industrial vs consumer marketing
What industrial vs consumer marketing means in Business A-Level, as defined for AQA.
Definition of industrial vs consumer marketing
Check what you remember
Read the wording for your board, then hide it and explain industrial vs consumer marketing in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Industrial (B2B) buyers are often rational and informed, valuing technical support and credit terms, whereas consumer (B2C) marketing may focus more on brand and emotional appeal.
Topics that use industrial vs consumer marketing
- Making marketing decisions: using the marketing mix (AQA A-Level)
Related terms
- brand
- channel conflict
- contribution per unit
- customer data
- digital marketing
- goods vs services marketing
- influences on the marketing mix
- interrelatedness of business functions
Using industrial vs consumer marketing in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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