Business A-Level
goods vs services marketing
What goods vs services marketing means in Business A-Level, as defined for AQA.
Definition of goods vs services marketing
Check what you remember
Read the wording for your board, then hide it and explain goods vs services marketing in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
For tangible goods the focus is on features and distribution, while for intangible services the mix is often extended to include People, Process and Physical Evidence.
Topics that use goods vs services marketing
- Making marketing decisions: using the marketing mix (AQA A-Level)
Related terms
- brand
- channel conflict
- contribution per unit
- customer data
- digital marketing
- industrial vs consumer marketing
- influences on the marketing mix
- interrelatedness of business functions
Using goods vs services marketing in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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