Business A-Level
customer data
What customer data means in Business A-Level, as defined for AQA.
Definition of customer data
Check what you remember
Read the wording for your board, then hide it and explain customer data in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Data that makes promotion measurable in a way a billboard never was, so a firm can see cost for each click, conversion rate and what a customer is worth over time.
Topics that use customer data
- Making marketing decisions: using the marketing mix (AQA A-Level)
Related terms
- brand
- channel conflict
- contribution per unit
- digital marketing
- goods vs services marketing
- industrial vs consumer marketing
- influences on the marketing mix
- interrelatedness of business functions
Using customer data in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
Practise Business questions
Create a free account to answer exam-style questions on this topic and get feedback on your answers.
Start free
All Business A-Level termsA week of Premium from your first lesson · Then the free plan continues · No card, no charge