Business A-Level
marketing planning
What marketing planning means in Business A-Level, as defined for AQA.
Definition of marketing planning
Check what you remember
Read the wording for your board, then hide it and explain marketing planning in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
The marketing plan is the document where those four choices are written down with the reasoning behind them.
Topics that use marketing planning
- Understanding markets and customers (AQA A-Level)
Related terms
- branding and price sensitivity
- confidence intervals
- cost and timeliness
- evidence based decisions
- income elasticity
- limits of estimated data
- limits of historic records
- market share arithmetic
Using marketing planning in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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