Business A-Level
mission
What mission means in Business A-Level, as defined for AQA.
Definitions of mission
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Check what you remember
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Reference: AQA
The purpose at the top of the chain, which gives no guidance when it is vague and lets almost any plan be justified after the event.
A short statement of purpose saying what a firm exists to do and who it serves.
Topics that use mission
Related terms
- Ansoff's Matrix
- balanced scorecard
- conflicting objectives
- Corporate Objective
- corporate objectives
- diversification
- external environment
- Functional Coherence
Using mission in the exam
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