Business GCSE
Brand image
What Brand image means in Business GCSE, as defined for AQA.
Definitions of Brand image
Exam boards and our study guides word this term in slightly different ways. Learn the version your board uses.
Check what you remember
Read the wording for your board, then hide it and explain Brand image in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
The overall perception customers have of a brand, shaped by their experiences, advertising, packaging, price and word of mouth.
Short-term sales promotions can erode this, which is one drawback of promotional methods.
The overall perception customers hold of a business and its products.
Topics that use Brand image
Related terms
- Access to customers
- Adaptation and reaction
- Adaptation to change
- Advertising
- Balancing
- Batch Production
- Brand awareness
- Brand awareness and image
Using Brand image in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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