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    Business GCSE

    Breaking bulk and convenience

    What Breaking bulk and convenience means in Business GCSE, as defined for AQA.

    Definition of Breaking bulk and convenience

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    Reference: AQA

    Retailers hold stock in convenient locations, offer choice across many brands and let customers buy single items rather than bulk packs.
    AQA · The elements of the marketing mix: price, product, promotion and place (4Ps) (study guide)

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