Business GCSE
Building and protecting brand reputation
What Building and protecting brand reputation means in Business GCSE, as defined for AQA.
Definition of Building and protecting brand reputation
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Read the wording for your board, then hide it and explain Building and protecting brand reputation in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Shaping what people think of the brand through actions such as press releases, media coverage, sponsorship, charity links and events.
Topics that use Building and protecting brand reputation
Related terms
- Access to customers
- Adaptation and reaction
- Adaptation to change
- Advertising
- Balancing
- Batch Production
- Brand awareness
- Brand awareness and image
Using Building and protecting brand reputation in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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