Business GCSE

Changing an established image

What Changing an established image means in Business GCSE, as defined for AQA.

Definition of Changing an established image

Check what you remember

Read the wording for your board, then hide it and explain Changing an established image in your own words. Rough notes are fine. This is a self-check, with no mark or grade.

Reference: AQA

Altering an existing perception, for example a budget supermarket running quality-focused advertising to move customers away from seeing it as cheap and basic.

AQA · The elements of the marketing mix: price, product, promotion and place (4Ps) (study guide)

Topics that use Changing an established image

The elements of the marketing mix: price, product, promotion and place (4Ps) (AQA GCSE)

Related terms

Using Changing an established image in the exam

Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.

Practise Business questions

Create a free account to answer exam-style questions on this topic and get feedback on your answers.

Start free

A week of Premium from your first lesson · Then the free plan continues · No card, no charge

All Business GCSE terms