Channel of distribution
What Channel of distribution means in Business GCSE, as defined for AQA.
Definitions of Channel of distribution
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Reference: AQA
The route a product takes from producer to final customer, with options including direct selling, retailer, wholesaler plus retailer, and online or mixed channels.
The route from producer to consumer, such as selling directly through a physical shop or online store, or using retailers, wholesalers, agents or distributors.
Topics that use Channel of distribution
Related terms
- Access to customers
- Adaptation and reaction
- Adaptation to change
- Advertising
- Balancing
- Batch Production
- Brand awareness
- Brand awareness and image
Using Channel of distribution in the exam
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