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    Business GCSE

    Channels of distribution

    What Channels of distribution means in Business GCSE, as defined for AQA.

    Definition of Channels of distribution

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    Read the wording for your board, then hide it and explain Channels of distribution in your own words. Rough notes are fine. This is a self-check, with no mark or grade.

    Reference: AQA

    Methods that move a product from producer to customer, such as retailer, wholesaler, direct selling, e-commerce or m-commerce.
    AQA · The elements of the marketing mix: price, product, promotion and place (4Ps) (study guide)

    Topics that use Channels of distribution

    Related terms

    Using Channels of distribution in the exam

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