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    Business GCSE

    Competitive response and scale economies

    What Competitive response and scale economies means in Business GCSE, as defined for AQA.

    Definition of Competitive response and scale economies

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    Reference: AQA

    Rising sales can improve cash flow and allow scale economies, lowering unit cost, but growth also attracts competitors, so the business must defend its position.
    AQA · The elements of the marketing mix: price, product, promotion and place (4Ps) (study guide)

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