Business GCSE
Consistency and positioning
What Consistency and positioning means in Business GCSE, as defined for AQA.
Definition of Consistency and positioning
Check what you remember
Read the wording for your board, then hide it and explain Consistency and positioning in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
The elements must be consistent with each other and with the product's positioning, because conflicting signals are sent when they are not.
Topics that use Consistency and positioning
- Identifying and understanding customers (AQA GCSE)
Related terms
- Adapting the mix over time
- Business strategy
- Competitive advantage
- Competitive advantage and business survival
- Consistency of the marketing mix
- Customer identification and understanding
- Customer needs
- Customer research and evidence-based decisions
Using Consistency and positioning in the exam
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