Business GCSE
Customer identification and understanding
What Customer identification and understanding means in Business GCSE, as defined for AQA.
Definition of Customer identification and understanding
Check what you remember
Read the wording for your board, then hide it and explain Customer identification and understanding in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Identifying who buys, why they buy and what they value, which lets a business target its offer so sales growth is planned rather than accidental.
Topics that use Customer identification and understanding
- Identifying and understanding customers (AQA GCSE)
Related terms
- Adapting the mix over time
- Business strategy
- Competitive advantage
- Competitive advantage and business survival
- Consistency and positioning
- Consistency of the marketing mix
- Customer needs
- Customer research and evidence-based decisions
Using Customer identification and understanding in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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