Business GCSE
Customer research and evidence-based decisions
What Customer research and evidence-based decisions means in Business GCSE, as defined for AQA.
Definition of Customer research and evidence-based decisions
Check what you remember
Read the wording for your board, then hide it and explain Customer research and evidence-based decisions in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Gathering information about customers, for example through surveys, interviews, sales data or observation, so decisions rest on evidence rather than assumption.
Topics that use Customer research and evidence-based decisions
- Identifying and understanding customers (AQA GCSE)
Related terms
- Adapting the mix over time
- Business strategy
- Competitive advantage
- Competitive advantage and business survival
- Consistency and positioning
- Consistency of the marketing mix
- Customer identification and understanding
- Customer needs
Using Customer research and evidence-based decisions in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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