Business GCSE
Competitive advantage and business survival
What Competitive advantage and business survival means in Business GCSE, as defined for AQA.
Definition of Competitive advantage and business survival
Check what you remember
Read the wording for your board, then hide it and explain Competitive advantage and business survival in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Failing to identify needs risks wasted resources, unsold stock, poor reviews and customers switching to a competitor whose offer fits better.
Topics that use Competitive advantage and business survival
- Identifying and understanding customers (AQA GCSE)
Related terms
- Adapting the mix over time
- Business strategy
- Competitive advantage
- Consistency and positioning
- Consistency of the marketing mix
- Customer identification and understanding
- Customer needs
- Customer research and evidence-based decisions
Using Competitive advantage and business survival in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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