Business GCSE
Consistency of the marketing mix
What Consistency of the marketing mix means in Business GCSE, as defined for AQA.
Definition of Consistency of the marketing mix
Check what you remember
Read the wording for your board, then hide it and explain Consistency of the marketing mix in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Decisions on design, quality, price, availability and promotion fitting together, because a good product at the wrong price or in the wrong place may still fail to sell.
Topics that use Consistency of the marketing mix
- Identifying and understanding customers (AQA GCSE)
Related terms
- Adapting the mix over time
- Business strategy
- Competitive advantage
- Competitive advantage and business survival
- Consistency and positioning
- Customer identification and understanding
- Customer needs
- Customer research and evidence-based decisions
Using Consistency of the marketing mix in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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