Business GCSE

Cost effectiveness

What Cost effectiveness means in Business GCSE, as defined for AQA.

Definition of Cost effectiveness

Check what you remember

Read the wording for your board, then hide it and explain Cost effectiveness in your own words. Rough notes are fine. This is a self-check, with no mark or grade.

Reference: AQA

Effectiveness is judged by sales, enquiries, website visits or brand recall, and poor advertising wastes money and may annoy customers.

AQA · The elements of the marketing mix: price, product, promotion and place (4Ps) (study guide)

Topics that use Cost effectiveness

The elements of the marketing mix: price, product, promotion and place (4Ps) (AQA GCSE)

Related terms

Using Cost effectiveness in the exam

Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.

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All Business GCSE terms