Business GCSE
Cost-effectiveness of promotional spending
What Cost-effectiveness of promotional spending means in Business GCSE, as defined for AQA.
Definition of Cost-effectiveness of promotional spending
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Reference: AQA
Weighing the promotional spend against the extra sales revenue it generates, since promotion is only worthwhile if it adds more revenue than it costs.
Topics that use Cost-effectiveness of promotional spending
Related terms
- Access to customers
- Adaptation and reaction
- Adaptation to change
- Advertising
- Balancing
- Batch Production
- Brand awareness
- Brand awareness and image
Using Cost-effectiveness of promotional spending in the exam
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