Business GCSE
Cost, reach and conversion
What Cost, reach and conversion means in Business GCSE, as defined for AQA.
Definition of Cost, reach and conversion
Check what you remember
Read the wording for your board, then hide it and explain Cost, reach and conversion in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Criteria for judging whether the channel is worthwhile, since it can reach many customers at a relatively low cost per contact and conversion rates should be measured.
Topics that use Cost, reach and conversion
Related terms
- Access to customers
- Adaptation and reaction
- Adaptation to change
- Advertising
- Balancing
- Batch Production
- Brand awareness
- Brand awareness and image
Using Cost, reach and conversion in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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