Business GCSE
Costs and benefits of promotion
What Costs and benefits of promotion means in Business GCSE, as defined for AQA.
Definition of Costs and benefits of promotion
Check what you remember
Read the wording for your board, then hide it and explain Costs and benefits of promotion in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Sampling can raise awareness, encourage trial and generate word-of-mouth, but carries costs such as producing the samples, staffing a stand and any lost full-price sales.
Topics that use Costs and benefits of promotion
Related terms
- Access to customers
- Adaptation and reaction
- Adaptation to change
- Advertising
- Balancing
- Batch Production
- Brand awareness
- Brand awareness and image
Using Costs and benefits of promotion in the exam
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