Business GCSE

Creating a new image

What Creating a new image means in Business GCSE, as defined for AQA.

Definition of Creating a new image

Check what you remember

Read the wording for your board, then hide it and explain Creating a new image in your own words. Rough notes are fine. This is a self-check, with no mark or grade.

Reference: AQA

Building a perception of the product where none clearly exists, for example a new soft drink using bright, youthful advertising to position itself as fun and modern.

AQA · The elements of the marketing mix: price, product, promotion and place (4Ps) (study guide)

Topics that use Creating a new image

The elements of the marketing mix: price, product, promotion and place (4Ps) (AQA GCSE)

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Using Creating a new image in the exam

Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.

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