Business GCSE
Customer awareness and persuasion
What Customer awareness and persuasion means in Business GCSE, as defined for AQA.
Definition of Customer awareness and persuasion
Check what you remember
Read the wording for your board, then hide it and explain Customer awareness and persuasion in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Making potential customers aware that a product exists, especially for a new product or a new market, and persuading them to choose its brand rather than a rival's.
Topics that use Customer awareness and persuasion
Related terms
- Access to customers
- Adaptation and reaction
- Adaptation to change
- Advertising
- Balancing
- Batch Production
- Brand awareness
- Brand awareness and image
Using Customer awareness and persuasion in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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