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    Business GCSE

    Customer convenience and reach

    What Customer convenience and reach means in Business GCSE, as defined for AQA.

    Definition of Customer convenience and reach

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    Read the wording for your board, then hide it and explain Customer convenience and reach in your own words. Rough notes are fine. This is a self-check, with no mark or grade.

    Reference: AQA

    The needs of the target market, such as convenience, speed of delivery, personal service or wide product choice, which affect the suitability of a method.
    AQA · The elements of the marketing mix: price, product, promotion and place (4Ps) (study guide)

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    Using Customer convenience and reach in the exam

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