Business GCSE
Customer expectations
What Customer expectations means in Business GCSE, as defined for AQA.
Definition of Customer expectations
Check what you remember
Read the wording for your board, then hide it and explain Customer expectations in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
What customers anticipate in terms of quality in the production of goods and the provision of services.
Topics that use Customer expectations
- The concept of quality (AQA GCSE)
Related terms
- Additional sales
- Business growth
- Business reputation
- Competitive positioning
- Continuous improvement
- Costs and benefits
- Customer loyalty and reputation
- Customer satisfaction and reputation
Using Customer expectations in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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