Business GCSE
Customer loyalty and retention
What Customer loyalty and retention means in Business GCSE, as defined for AQA.
Definition of Customer loyalty and retention
Check what you remember
Read the wording for your board, then hide it and explain Customer loyalty and retention in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Encouraging customers who feel involved and appreciated to buy again, recommend the business and forgive minor problems.
Topics that use Customer loyalty and retention
- Good customer services (AQA GCSE)
Related terms
- Brand reputation and repeat custom
- Business costs and benefits
- Business reputation
- Communication and feedback
- Communication channels
- Complaint handling
- Convenience and extended availability for customers
- Corrective action
Using Customer loyalty and retention in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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