Business GCSE
Direct channel
What Direct channel means in Business GCSE, as defined for AQA.
Definitions of Direct channel
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Reference: AQA
A route that sells straight to the buyer, for example a farm shop or a manufacturer's own website, so the business keeps more of the selling price but must attract every customer itself.
Selling directly to customers, which gives the business more control over price and customer experience but requires investment.
Topics that use Direct channel
Related terms
- Access to customers
- Adaptation and reaction
- Adaptation to change
- Advertising
- Balancing
- Batch Production
- Brand awareness
- Brand awareness and image
Using Direct channel in the exam
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