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    Business GCSE

    Encouraging product trial

    What Encouraging product trial means in Business GCSE, as defined for AQA.

    Definition of Encouraging product trial

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    Reference: AQA

    Getting potential customers to experience a product, which sampling does by giving a small or trial-sized amount so they can try it before buying the full-size version.
    AQA · The elements of the marketing mix: price, product, promotion and place (4Ps) (study guide)

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