Business GCSE
Extension strategies and product decline
What Extension strategies and product decline means in Business GCSE, as defined for AQA.
Definition of Extension strategies and product decline
Check what you remember
Read the wording for your board, then hide it and explain Extension strategies and product decline in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
In maturity, businesses may use extension strategies such as product updates or new markets; in decline, sales fall as tastes change or substitutes appear.
Topics that use Extension strategies and product decline
Related terms
- Access to customers
- Adaptation and reaction
- Adaptation to change
- Advertising
- Balancing
- Batch Production
- Brand awareness
- Brand awareness and image
Using Extension strategies and product decline in the exam
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