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    Business GCSE

    External influences on demand

    What External influences on demand means in Business GCSE, as defined for AQA.

    Definition of External influences on demand

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    Reference: AQA

    Demand can be influenced by external factors, such as a recession or a competitor's new product, which can change demand at any stage.
    AQA · The elements of the marketing mix: price, product, promotion and place (4Ps) (study guide)

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