Business GCSE

Image

What Image means in Business GCSE, as defined for AQA.

Definition of Image

Check what you remember

Read the wording for your board, then hide it and explain Image in your own words. Rough notes are fine. This is a self-check, with no mark or grade.

Reference: AQA

The impression customers form of the product and brand, created through styling, packaging, name and quality cues.

AQA · The elements of the marketing mix: price, product, promotion and place (4Ps) (study guide)

Topics that use Image

The elements of the marketing mix: price, product, promotion and place (4Ps) (AQA GCSE)

Related terms

Using Image in the exam

Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.

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All Business GCSE terms