Business GCSE
Importance of customer service
What Importance of customer service means in Business GCSE, as defined for AQA.
Definition of Importance of customer service
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Read the wording for your board, then hide it and explain Importance of customer service in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Satisfied customers are more likely to return, recommend the business and overlook minor problems, which can raise sales and profit, while poor service can lead to complaints, lost custom and damage to reputation.
Topics that use Importance of customer service
- Good customer services (AQA GCSE)
Related terms
- Brand reputation and repeat custom
- Business costs and benefits
- Business reputation
- Communication and feedback
- Communication channels
- Complaint handling
- Convenience and extended availability for customers
- Corrective action
Using Importance of customer service in the exam
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