Business GCSE
Impulse purchasing
What Impulse purchasing means in Business GCSE, as defined for AQA.
Definition of Impulse purchasing
Check what you remember
Read the wording for your board, then hide it and explain Impulse purchasing in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Buying prompted by a display that shows a product, its price and a short message at the moment of decision.
Topics that use Impulse purchasing
Related terms
- Access to customers
- Adaptation and reaction
- Adaptation to change
- Advertising
- Balancing
- Batch Production
- Brand awareness
- Brand awareness and image
Using Impulse purchasing in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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