Business GCSE
Loss Leader
What Loss Leader means in Business GCSE, as defined for OCR.
Definitions of Loss Leader
Exam boards and our study guides word this term in slightly different ways. Learn the version your board uses.
A product sold at a price below its cost of production to attract customers into a store, in the hope they will buy other, profitable products.
A product sold at a very low price (often below cost) to attract customers into a store.
Topics that use Loss Leader
- The marketing mix (OCR GCSE)
- The role of marketing (OCR GCSE)
Related terms
- Marketing Mix
- E-commerce
- Extension Strategy
- Market Research
- Market Segmentation
- Market Share
- Product Life Cycle
- Target Market
Using Loss Leader in the exam
Definition questions usually carry one or two marks, and examiners look for the precise wording. Write the definition from memory, check it against the version above, and then use the term in a longer answer on the same topic so it sticks.
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