Business GCSE
Loss Leader
What Loss Leader means in Business GCSE, as defined for OCR.
Definitions of Loss Leader
Exam boards and our study guides word this term in slightly different ways. Learn the version your board uses.
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Reference: OCR
A product sold at a price below its cost of production to attract customers into a store, in the hope they will buy other, profitable products.
A product sold at a very low price (often below cost) to attract customers into a store.
Topics that use Loss Leader
- The marketing mix (OCR GCSE)
- The role of marketing (OCR GCSE)
Related terms
Using Loss Leader in the exam
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