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    Business GCSE

    Margin and control

    What Margin and control means in Business GCSE, as defined for AQA.

    Definition of Margin and control

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    Reference: AQA

    The retailer takes a margin, so the producer receives less per unit and has less control over how the product is displayed or priced.
    AQA · The elements of the marketing mix: price, product, promotion and place (4Ps) (study guide)

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