Margin and control
What Margin and control means in Business GCSE, as defined for AQA.
Definition of Margin and control
Check what you remember
Read the wording for your board, then hide it and explain Margin and control in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
The retailer takes a margin, so the producer receives less per unit and has less control over how the product is displayed or priced.
Topics that use Margin and control
Related terms
- Access to customers
- Adaptation and reaction
- Adaptation to change
- Advertising
- Balancing
- Batch Production
- Brand awareness
- Brand awareness and image
Using Margin and control in the exam
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