Business GCSE

Market reach and internationalisation

What Market reach and internationalisation means in Business GCSE, as defined for AQA.

Definition of Market reach and internationalisation

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Reference: AQA

Extending reach beyond a local area to national and international markets, often at lower cost than opening physical shops.

AQA · The elements of the marketing mix: price, product, promotion and place (4Ps) (study guide)

Topics that use Market reach and internationalisation

The elements of the marketing mix: price, product, promotion and place (4Ps) (AQA GCSE)

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Using Market reach and internationalisation in the exam

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