Business GCSE

New product launch

What New product launch means in Business GCSE, as defined for AQA.

Definition of New product launch

Check what you remember

Read the wording for your board, then hide it and explain New product launch in your own words. Rough notes are fine. This is a self-check, with no mark or grade.

Reference: AQA

A stage at which sampling is especially useful, along with improved products, food and drink, cosmetics and subscription services.

AQA · The elements of the marketing mix: price, product, promotion and place (4Ps) (study guide)

Topics that use New product launch

The elements of the marketing mix: price, product, promotion and place (4Ps) (AQA GCSE)

Related terms

Using New product launch in the exam

Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.

Practise Business questions

Create a free account to answer exam-style questions on this topic and get feedback on your answers.

Start free

A week of Premium from your first lesson · Then the free plan continues · No card, no charge

All Business GCSE terms