Product
What Product means in Business GCSE, as defined for AQA, Pearson Edexcel.
Definitions of Product
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Reference: Pearson Edexcel
The physical good or intangible service offered, including its design and packaging, ensuring it meets customer needs.
A tangible good, such as a phone or a loaf of bread, that a business provides for customers to buy.
The element that must meet customer needs and offer the right features.
Topics that use Product
- Identifying and understanding customers (AQA GCSE)
- The marketing mix (Pearson Edexcel GCSE)
Related terms
- Adapting the mix over time
- Business strategy
- Competitive advantage
- Competitive advantage and business survival
- Competitive environment
- Consistency and positioning
- Consistency of the marketing mix
- Customer identification and understanding
Using Product in the exam
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