Business GCSE
Promotion mix
What Promotion mix means in Business GCSE, as defined for AQA.
Definitions of Promotion mix
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Reference: AQA
The promotion element of the marketing mix, within which advertising sits alongside other promotion methods.
The combination of promotional methods a business uses.
Topics that use Promotion mix
Related terms
- Access to customers
- Adaptation and reaction
- Adaptation to change
- Advertising
- Balancing
- Batch Production
- Brand awareness
- Brand awareness and image
Using Promotion mix in the exam
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