Business GCSE
Repeat purchase and loyalty
What Repeat purchase and loyalty means in Business GCSE, as defined for AQA.
Definition of Repeat purchase and loyalty
Check what you remember
Read the wording for your board, then hide it and explain Repeat purchase and loyalty in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Satisfied customers are more likely to buy again, recommend the business and tolerate minor problems, which supports sales, reputation and survival.
Topics that use Repeat purchase and loyalty
- Identifying and understanding customers (AQA GCSE)
Related terms
- Adapting the mix over time
- Business strategy
- Competitive advantage
- Competitive advantage and business survival
- Consistency and positioning
- Consistency of the marketing mix
- Customer identification and understanding
- Customer needs
Using Repeat purchase and loyalty in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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