Business GCSE
Repeat purchasing and retention
What Repeat purchasing and retention means in Business GCSE, as defined for AQA.
Definition of Repeat purchasing and retention
Check what you remember
Read the wording for your board, then hide it and explain Repeat purchasing and retention in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Loyalty shown by repeat buying and resistance to switching, and it can be measured by repeat purchase rate or retention rate.
Topics that use Repeat purchasing and retention
- Good customer services (AQA GCSE)
Related terms
- Brand reputation and repeat custom
- Business costs and benefits
- Business reputation
- Communication and feedback
- Communication channels
- Complaint handling
- Convenience and extended availability for customers
- Corrective action
Using Repeat purchasing and retention in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
Practise Business questions
Create a free account to answer exam-style questions on this topic and get feedback on your answers.
Start free
All Business GCSE termsA week of Premium from your first lesson · Then the free plan continues · No card, no charge