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    Business GCSE

    Sales growth and brand image

    What Sales growth and brand image means in Business GCSE, as defined for AQA.

    Definition of Sales growth and brand image

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    Reference: AQA

    Increasing sales and market share, perhaps by encouraging repeat purchase or attracting new segments, and helping to build a brand image and customer loyalty.
    AQA · The elements of the marketing mix: price, product, promotion and place (4Ps) (study guide)

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