Business GCSE
Sales promotion
What Sales promotion means in Business GCSE, as defined for AQA.
Definitions of Sales promotion
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Reference: AQA
Short-term incentives that encourage customers to buy now or buy more, usually time-limited unlike ongoing advertising or public relations.
An offer such as 2 for 1 that encourages extra purchases and can clear stock, raise footfall or introduce a new product.
Topics that use Sales promotion
Related terms
- Access to customers
- Adaptation and reaction
- Adaptation to change
- Advertising
- Balancing
- Batch Production
- Brand awareness
- Brand awareness and image
Using Sales promotion in the exam
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