Business GCSE
Target customer and segmentation
What Target customer and segmentation means in Business GCSE, as defined for AQA.
Definition of Target customer and segmentation
Check what you remember
Read the wording for your board, then hide it and explain Target customer and segmentation in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Selection starts with customer understanding: who the buyers are, what they value and what they can afford.
Topics that use Target customer and segmentation
- Identifying and understanding customers (AQA GCSE)
Related terms
- Adapting the mix over time
- Business strategy
- Competitive advantage
- Competitive advantage and business survival
- Consistency and positioning
- Consistency of the marketing mix
- Customer identification and understanding
- Customer needs
Using Target customer and segmentation in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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