Business GCSE
Unique Selling Point (USP)
What Unique Selling Point (USP) means in Business GCSE, as defined for Eduqas, OCR.
Definitions of Unique Selling Point (USP)
Exam boards and our study guides word this term in slightly different ways. Learn the version your board uses.
A feature or characteristic of a product or service that distinguishes it from its competitors.
A feature or characteristic of a product that distinguishes it from competitors.
Topics that use Unique Selling Point (USP)
- Marketing (Eduqas GCSE)
- The role of business enterprise and entrepreneurship (OCR GCSE)
Related terms
Using Unique Selling Point (USP) in the exam
Definition questions usually carry one or two marks, and examiners look for the precise wording. Write the definition from memory, check it against the version above, and then use the term in a longer answer on the same topic so it sticks.
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