Economics B A-Level
Demographic segmentation
What Demographic segmentation means in Economics B A-Level, as defined for Pearson Edexcel.
Definition of Demographic segmentation
Check what you remember
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Reference: Pearson Edexcel
Categorising consumers by quantifiable traits such as age, gender, income, and occupation.
Topics that use Demographic segmentation
- Understanding the consumer (Pearson Edexcel A-Level)
Related terms
- Market segmentation
- Bias
- Geographic segmentation
- Market research
- Primary research
- Psychographic segmentation
- Quantitative data
- Questionnaire bias
Using Demographic segmentation in the exam
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